With all the great themes available, it can be a bit difficult to choose a theme that complements your content. And if you think of a WordPress theme as just design, chance to make the right choice decreases visibly.
I’m afraid that a lot of people don’t know that a theme is more than just design. A good theme must help your business, increase your sales, make your visitors come back. But, you also have to consider that a theme can make your site incredibly slow, scaring out your visitors.
WHAT IS A THEME?
A WordPress Theme is a collection of files that work together. A Theme activates features to your website and modifies the way the site is displayed, without modifying the underlying software.
WHAT TO CONSIDER WHEN YOU CHOOSE A THEME
Compliment your content
A lot of people has a website just to have a website. For some, the effort is rewarded for others not. Why? Because you can’t just look for a nice design and think about what content to put in, to look like the demo. You’ll end up having a great website, but will it be productive for your business?
First, you have to make a plan. What you want to achieve with your website. Each part has to be thought and added to direct the visitors somewhere.
Over the years I have learned that what is important in a dress is the woman who is wearing it.YVES SAINT LAURENT
Only after you have a plan with what you need search for a theme. The theme has to be made for your content not your content for the theme.
Most themes have widgets so you can easily change the type of content, but what you can not modify are featured images. If you intend to share your posts on Pinterest and a theme has landscape images, note that you will have to prepare 2 pictures for each post. If you have a lot of landscape images, it will not be a problem otherwise you will get frustrated because you didn’t think of this.
The situation is true and vice versa, if you have a lot of beautiful landscape images and the theme uses only small pictures.
Don’t compromise your content for a theme only because the demo looks good. In vain, it looks good if it will make your work harder or you will have to give up some of your content.
Less is always more
The thing is, many free themes are made by enthusiastic beginners who make samples and they are also surprised that is working. And installing theme after theme just because are free and want to try the design is really risky.
Just because your site doesn’t break when you installed the theme doesn’t mean it’s safe. Because a theme bad coded can do other harms than to break your site.
Like making weak spots for cyber attacks. Or slowing down your site. Messy code instead of leading the readers straight to a page or post will take a long road.
It’s already hard to have a fast website, you don’t need a theme to slow you down.
That’s why I chose to develop Themes with the Genesis Framework. Some people complain that they have to buy the Genesis Framework. But I really think is the best investition ever. I didn’t learn to develop Genesis Themes just to make you people buy the Genesis Framework.
As you can see the WordPress evolve from day to day and if you are a developer you don’t have the time to continually learn and update all your work. With Genesis, they make all the work. When you update the framework the website will be up to date with the newest version of WordPress.
Also, they have the cleanest code ever and search optimization. With a Genesis Theme, you can be sure that your site will be ranking well in the search engines.
Strive for Simplicity
When you choose a theme, It’s absolutely important to determine which features are essential to accomplish the goal of your site.
A feature-rich theme might be nice, but it can severely affect site performance. It’s like climbing up the mountain with a bunch of evening dresses in your luggage.
Be sure to restrain yourself against installing every feature you think is cool.
Simplicity is the keynote of all true elegance.COCO CHANEL
It needs to look good but without compromising on usability and simplicity. The purpose of your website is to help visitors find the information they need.
If they can’t really find their way around your website what’s the point then?
Responsive is Not Optional Anymore
Since our world is increasingly mobile-oriented, the mobile-optimization is not an option anymore. If your site is not, or not properly, available for mobile users, you are going to miss out on a decent ranking in the search engines and thus miss the income.
Keep Colors in mind
Although WordPress makes it easy enough to change the colors of a theme by going directly to the file or by typing in personalized CSS, If you don’t know basic CSS it will be difficult and time-consuming. Choose a theme with Colors option, because it’s inevitable not to change the colors to match your brand.
The best color on the whole wide world is the one that looks best on you.COCO CHANEL
Fonts simple, sophisticated, and readable
Choose a theme that has clear and readable fonts if you want readers to stick around. No one will try to read pages that are hard to read. And 3 fonts are more than enough. One font for the text, one for titles, and signature font.
Before you leave the house, look in the mirror and remove one accessory.COCO CHANEL
A lot of people ask me, can I change the fonts? No. I mean you can if you know a bit of PHP and CSS but I don’t include the option for you to choose from a list of fonts.
Because google fonts, font awesome and fonts in general, influence the speed of a website. And, of course, the more fonts you call the slower things get.
Support Options for When You Need Help
If you mess up your WordPress theme, and your theme doesn’t provide support, then you will have to figure it out on your own. You can also end up paying a third-party developer to solve the tiniest problems.
Make sure that you choose a theme that has good documentation and support option.
Lack of support could also mean that the author does not regularly update the theme. Even worse, he abandoned the theme altogether.
IF YOU WANT TO CHOOSE A THEME FROM MY SHOP
- PLAN YOUR BLOG FOR SUCCESS FROM THE BEGINNING
- HOW TO LAUNCH A BLOG / WEBSITE
- HOW MUCH DOES IT COST TO START A BLOG
- BEFORE CHOOSING A WEB HOSTING FOR YOUR BLOG
- START A BLOG
- LEARN WORDPRESS
- HOW TO WRITE GOOD CONTENT
- PREPARE YOUR IMAGES FOR WEB
- BRAND YOUR IMAGES
- BRAND YOURSELF
I will REALLY love to hear about your experiences with themes. So, please leave me a comment below. It will help me improve my work.